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OVERVIEW: DATA PROCESSING AND CODING
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 Data processed into information in a clean, reliable, and usable manner.
- Experienced on-site data processing team averages 12+ years with Davis Research.
- Uncle and Quantum software for tabulations.
- SPSS and SAS analysis and data files available.
- Dedicated, experienced coding staff for open-ended question coding.
Information is useless unless it is processed accurately and in a timely and usable
manner. Our full time, on-site team of data processing professionals brings many years of experience to help you set-up, execute, and report your data in an actionable format.
In addition to working on data collected through traditional means, our data processing
department has experience mining your existing databases for market segmentation, as well as performing mirrored processing with another company to check the cleaning and
formulas of exceptionally important data sets.
Our full time coding staff has an average of eight years experience helping clients
identify and categorize the underlying themes that consumers are trying to convey. In addition to traditional methods of coding, we are experienced in developing and coding
open ends from digital and analog audio recordings
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