In this section you will find some interesting case studies from actual projects that we have conducted. Each includes the goal of the research, the challenging parts of each project and how we accomplished the project goals. You can click on the tool bar on the right to switch between case studies.
International Multilingual Web Survey
Summary:
One of the most popular desktop computer manufacturers conducts on-going research with their customer base worldwide.Challenge:
In addition to being able to handle complex survey logic, the look, feel and survey experience needed to be consistent with the company’s brand across languages and browsers.Solutions & Tools:
We were initially hired because we were the only firm that could design a survey template that met their corporate style guide standards. We now conduct research on an on-going basis in 10 languages worldwide.Automotive Clinic, 580 respondents
Summary:
This clinic was conducted over 6 days and included 580 respondents. In addition to the quantitative evaluation, 16 focus groups were done. Our client’s prototype vehicle was their first entry into an emerging vehicle segment, and also had the potential to cannibalize sales from two existing vehicles with similar utility. Two strong competitors were also introducing similar products at the same time.
Challenge:
This project was actually three separate clinics, but our client's prototype was shared between the three clinics. This required extremely complex respondent scheduling and clinic design. We could spread people out across three clinics, but at some point everyone needed to get inside one specific vehicle. Layered on top of this were on-site focus groups spread out over the week, two were done in Mandarin and two in Spanish. Part of the focus group experience included respondents looking at the vehicles while the main clinic was going on. On top of this, add a Northeast storm that included seven feet of snow in 72 hours.
Solutions & Tools:
Because of the storm, we needed to make quick adjustments while preserving the complex clinic design. In the end we exceeded the client’s quota by 20 respondents and stayed on budget. Without us being in charge of clinic design, recruiting, CAPI and data processing, it would have been very challenging.
Homebuilder Survey - Phone & Web Surveys
Summary:
One of the largest homebuilders in the US wanted to institute a corporate customer satisfaction program.Challenge:
Employee bonuses were directly tied to the results of the on-going survey so they wanted to achieve a 75% response rate. They also wanted to offer their customers the choice of a phone survey, web survey or mail survey.The company was divided into 25 divisions, and each division operated as a separate business unit. Each division kept their home buyer information in different data formats stored at each office. Early on we realized that no single comprehensive record of their home sales existed. Each division had the information, all in different formats.