DAVIS RESEARCH LLC

PRIVACY POLICY

Effective Date: 3/27/2026

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1. Introduction

Davis Research LLC (“Davis Research,” “we,” “us,” or “our”) is a California-based market and public opinion research firm. We conduct surveys and research studies on behalf of our clients using a variety of methodologies, including online, telephone, and in-person research.

This Privacy Policy describes how we collect, use, disclose, and protect personal information of:

• Individuals who participate in research (“Respondents”)
• Visitors to our websites (“Sites”)
• Business clients and partners (“Clients”)
• Job applicants and employees, where applicable

By using our Sites or participating in our research, you agree to the terms of this Privacy Policy.

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2. Our Role Under California Law

Davis Research generally acts as a service provider or contractor under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CPRA”), when processing personal information on behalf of our clients for research purposes.

• We process personal information on behalf of our clients for research purposes only
• We do not use Respondent personal information for direct marketing purposes
• We do not use personal information for cross-context behavioral advertising

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3. Categories of Personal Information We Collect

Depending on the nature of the project or interaction, we may collect the following categories of personal information:

A. Identifiers

• Name
• Email address
• Telephone number
• Postal address
• IP address and online identifiers

B. Demographic Information

• Age
• Gender
• Education
• Income
• Household composition
• Race or ethnicity (when voluntarily provided)

C. Commercial, Preference, and Behavioral Information

• Product ownership or use
• Preferences, opinions, attitudes, and behaviors
• Shopping or service experience information

D. Internet or Other Electronic Network Activity Information

• Browser type
• Device type
• Operating system
• Website usage and interaction data

E. Audio, Electronic, Visual, or Similar Information

• Audio recordings of interviews or calls
• Video recordings of focus groups or interviews
• Photographs or images where relevant

F. Professional or Employment-Related Information

• Employer name
• Job title
• Business contact details
• Professional qualifications (for applicants)

G. Sensitive Personal Information
In limited cases, we may collect sensitive personal information such as race, ethnicity, or certain health-related information when voluntarily provided and relevant to the research purpose.

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4. How We Collect Personal Information

We collect personal information in the following ways:

• Directly from you, when you voluntarily provide it (e.g., surveys, interviews, forms, applications)
• Automatically, when you interact with our Sites or systems (e.g., IP address, browser, device data, cookies)
• From third parties, such as clients, sample providers, or publicly available sources, where permitted by law

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5. How We Use Personal Information

We use personal information for the following purposes:

• Conducting research studies and surveys
• Recruiting, screening, and communicating with participants
• Analyzing results (typically in aggregate or de-identified form)
• Ensuring data quality and preventing fraud
• Responding to inquiries
• Operating and improving our Sites and systems
• Meeting legal, contractual, and regulatory obligations
• Administering business relationships and employment processes

We do not use Respondent personal information to market or sell products or services.

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6. Disclosure of Personal Information

We may disclose personal information:

• To clients, primarily in aggregated or de-identified form
• To service providers, contractors, or vendors supporting our operations
• When required by law or legal process
• To protect rights, safety, or property
• In connection with a merger or sale of the business

All recipients are expected to use the information only for authorized purposes.

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7. We Do Not Sell or Share Personal Information

Davis Research does not sell personal information and does not share personal information for cross-context behavioral advertising.

In limited cases, and only where permitted by law and consistent with the research purpose, we may share contact information with a client in connection with a follow-up research opportunity (such as another survey or interview). In those cases, the information is used solely for research purposes and not for marketing or advertising.

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8. Data Retention

We retain personal information only as long as reasonably necessary to:

• Fulfill research purposes
• Maintain research integrity
• Meet contractual obligations
• Comply with legal and regulatory requirements

Retention periods vary by project. When information is no longer needed, it is securely deleted or de-identified.

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9. Cookies, Analytics, and Tracking Technologies

We use cookies and similar technologies to:

• Improve website functionality
• Analyze usage (e.g., Google Analytics)
• Maintain system security

These technologies may automatically collect data such as IP address, browser type, and usage activity.

You can control cookies through your browser settings. Disabling cookies may impact functionality.

Where required by law, we honor Global Privacy Control (GPC) signals.

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10. Digital Fingerprinting and Fraud Prevention

We may use digital fingerprinting or similar technologies to:

• Prevent duplicate responses
• Maintain research integrity
• Detect fraud

These tools are used only for research quality and security purposes, not for advertising or cross-site tracking.

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11. Children’s Privacy

We do not knowingly collect personal information from children under 13 without parental consent.

For certain studies, parental or guardian consent may be required for participants under 18.

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